 " I have worked with numerous consultants over the years and this one is quite different that what we have experienced in the past. Our business is very complex. A simple approach to significant improvement here would not work. We are half-way through our transformation journey and the most powerful thing that CBT has provided us is a structured roadmap that keeps all levels of the organization moving forward in the same direction. Every day it keeps getting more and more exciting."
-Mr. Bruce Hartmann
President & Publisher
 " What impresses me the most about the CBT model is that it is not a cookie-cutter approach to consulting. They worked very hard to understand our business, and then helped guide our teams to develop and implement unique solutions. In the end, my managers and sales people were making very well-thought-out recommendations for how to dramatically improve our business. I'm not sure the same solutions would have emerged or even worked had they been developed by the executive team and then pushed down on the organization."
-Ms. Diana Condon
Director of Advertising
|
Leadership Team
|
 |
Design Team
|
Implementation Team
|
| Highlight Measures |
Projected Transformation Results (12 Months) |
Competitive Advantage |
| Online Content Generation and Updates |
2-3 X Increase |
Streamlining and balancing content flow through newsroom websites will free up time and resources for innovation particularly in online media which represents the growth of the industry |
| Sections On-Time to Print Deadlines |
>90% |
| % of Time Ad Execs Spent with New Customers |
4 X Increase |
Improvements in Ad Production create reliable processes that free up Ad execs to spend more time selling new ads in field and less time expediting sold ads through ad process |
| Number of Creative Ads Produced |
5 X Increase |
Sales force is able to promote creative capabilities of News Sentinel graphic designers and increase ad effectiveness for customers. Offer small businesses creative sup
|
Highlight Measures |
Projected Transformation Results
(12 Months)
|
Competitive Advantage |
| Online Content Generation and Updates |
2-3x Increase |
Streamlining and balancing content flow through newsroom websites will free up time and resources for innovation particularly in online media which represents the growth of the industry. |
|
Sections On-Time to Print Deadlines
|
>90%
|
|
% of Time Ad Execs Spent with New Customers
|
4x Increase
|
Improvements in ad production create reliable processes that free up ad execs to spend more time selling new ads in field and less time expediting sold ads through ad process.
|
|
Number of Creative Ads Produced
|
5x Increase |
Sales force is able to promote creative capabilities of News Sentinel graphic designers and increase ad effectiveness for customers. Offer small businesses creative support.
|
|
|
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